Legendary godfather of green grass

046: The sky-high price of jersey sponsorship in the future

Tong Yi said, "What are you looking at me for?"

Baker was also curious.

Louisa said: "The company that found me is from Huaxia!"

This Tong Yi understood, obviously this company came for Tong Yi, no wonder Louisa would find him.

To be honest, there are not many sports equipment brands in Huaxia, and there are only a few famous ones.

Even Tong Yi probably already guessed which company it was.

Baker immediately asked, "Louisa, which company is it?"

Louisa didn't hold back either, and said directly: "Li-Ning (LI-NING)!"

Tong Yi secretly said that it is true.

However, in Tong Yi's impression, isn't Li Ning Group's focus on basketball?Why are you starting to enter football now?

Baker looked at Tong Yi, and Tong Yi immediately said: "I know Li Ning, it is a very famous sports brand in China. He was established by the prince of gymnastics in China, and now it can be regarded as a very professional sports brand company, to be honest , I am still very optimistic about their development prospects. However, as far as I know, their development focus should be on basketball. You know, the world's top sports star in China was Yao Ming."

Baker and Louisa nodded slightly, expressing their understanding.

Louisa said: "However, I think they are still very sincere, and the conditions they offered are not bad."

Tong Yi understands that Louisa is a little moved, it seems that she wants to change the sponsorship of the jersey.

Tong Yi said: "Li Ning Company should be regarded as a very reliable company. I think there is no problem in cooperating with them. But now we have an agreement with JustSport..."

Baker also said: "Yes!"

Louisa immediately said: "The most important thing is that the contract with JustSport was not signed by us, and it was an initial agreement, and it is only this year. After this year is over, we can have more choices. "

Tong Yi nodded slightly, if this is the case, it is also possible.

Tong Yi said directly: "Then wait until the end of this season and sign next year! Signing now is not very beneficial to us. After all, the price of sponsoring a British Championship team and sponsoring a Premier League team is completely different. the same."

It is true that the jersey sponsorship of the Championship team is only about 100 million pounds a year, and it is better, the top day is only 300 million pounds a year, which cannot be higher.The Premier League teams are different. According to the official statistics of the Premier League, the jersey sponsorship expenses of the 20 Premier League teams this season have exceeded 1 million pounds, and the average jersey sponsorship cost of each team has reached 740 million pounds.

At present, the Premier League jersey sponsorship is divided into jersey brand sponsorship, jersey chest advertising sponsorship and jersey cuff advertising sponsorship.

Before the start of this season, Manchester United and Nike signed a new jersey sponsorship contract, which will give Manchester United a sponsorship fee of 3800 million pounds per year, which is currently the most powerful Premier League jersey sponsorship.

The second is Liverpool, who parted ways with their previous jersey sponsor Adidas this year when their contract expired.Liverpool just and the United States.The famous Chinese sports brand [Warrior Sports] has signed a new jersey brand sponsorship contract. Warrior Sports will give Liverpool 2500 million pounds every year.Warriors sports is beautiful.A subsidiary of the famous Chinese brand [New Balance], it is very powerful.

At present, the jersey sponsorship of teams such as Chelsea and Arsenal is also around 2000 million pounds.

It is said that Chelsea is currently negotiating a sponsorship contract with a new jersey brand sponsor, and it is said that Adidas came to the door.

In Tong Yi's memory, next year, Chelsea will sign a 10-year 3 million pound contract with Adidas, which means that Adidas will sponsor Chelsea 3000 million pounds every year.

Compared with these, the sponsorship fees that JustSport and Li Ning are currently giving to Crystal Palace are really a drop in the bucket.

Of course, the current Crystal Palace naturally has no way to compare with giants such as Manchester United, Liverpool and Chelsea.However, the jersey brand sponsorship of Premier League teams and Championship teams is not at the same level.

Therefore, Tong Yi hopes to wait for the end of this season before letting Louisa and Li Ning talk about cooperation.

Moreover, Tong Yi knew that the sponsorship of this jersey would be a lot of money in the future, and it would increase almost every year to an unbelievable level.

In the memory of Tong Yi's later generations, by 2018, when Barcelona and Nike signed a new contract, they could get 1.05 million euros in sponsorship fees from Nike every year, and the Red Devils Manchester United also changed their jersey sponsorship in 2017. Becoming Adidas, they can also get 9600 million euros from Adidas every year.Bayern Munich can also get 8000 million euros per year from Adidas, while Chelsea signed with Nike and can get 6600 million euros per year.

Real Madrid signed a 10-year contract with Adidas this year, with an annual sponsorship fee of 4000 million euros.

Yes, just the jersey brand sponsorship fee is so scary.

This is not counting the jersey chest advertising sponsorship and jersey cuff advertising sponsorship.

At present, Manchester United has the highest advertising on the chest of the Premier League jersey. Now Manchester United and Aon (AON) have signed a chest advertising sponsorship contract, which can get 2500 million euros per year.But Tong Yi knows that the Manchester United team is actually already in harmony with the United States.Chevrolet, a subsidiary of General Motors of the United States, has signed a new jersey chest advertising sponsorship contract, which is said to be able to reach 4700 million pounds per year.

In Tong Yiwei's memory, the advertising sponsorship expenses of Manchester United and Chevrolet will reach a staggering 7100 million euros per year.

Now, Liverpool can also get 2500 million euros a year from Standard Chartered Bank.

In later generations, Manchester United's cuff ads can also sell 1000 million pounds per year.

Therefore, this jersey sponsorship is really the club's big head, and Tong Yi naturally attaches great importance to it.

Waiting for Chelsea and Adidas to sign a 3000 million pound annual jersey brand sponsorship contract next year, and their Crystal Palace will be promoted to the Premier League. When they negotiate with JustSport and Li Ning as a Premier League team, they will get more sponsorship fees.

Moreover, they can also get more good jersey chest ads.

According to the memories of Tong Yi's later generations, when Crystal Palace and Wanbo signed a chest advertising contract in 2017, they could also get a sponsorship fee of 800 million pounds per year.

The future of the Premier League team can be expected!

Reminiscing that the relegated teams of the Premier League will be able to share nearly 9000 million pounds in TV broadcasting share every year in the future, Tong Yi is even more eager to qualify for the Premier League.

This season, he must lead Crystal Palace to upgrade to the Premier League.

Both Baker and Louisa were very surprised and looked up at Tong Yi.

Is Tong Yi really so confident in leading Crystal Palace to the Premier League?

To be honest, Baker was not particularly skeptical, after all, he had already seen the magic of Tong Yi when he was in 1860 in Munich.Tong Yi was able to lead Munich 1860 to upgrade from the Bundesliga when he first debuted, and he can naturally lead Crystal Palace to upgrade.

After all, Tong Yi is not an ordinary football coach. Tong Yi can win the Bundesliga Bundesliga, Bundesliga, Europa League, German Super Cup, European Super Cup and three times in the first three years of his career. The amazing achievement of the German Cup champion.

Baker thinks Tong Yi has a very high probability of leading Crystal Palace to upgrade.

However, Louisa was still a little skeptical.

After all, she had never worked with Tong Yi before, and her understanding of Tong Yi was only from hearsay.She knows that Tong Yi is very capable, but it is still very difficult to upgrade to the Premier League.

She immediately asked: "Mr. Tong, are you really confident to lead the upgrade of Crystal Palace?"

Tong Yi nodded confidently and said, "Of course!"

Louisa stared at Tong Yi closely for a while, then nodded and said: "It's good if you have such confidence, then I believe in you! We will wait until the end of this season to talk to JustSport and Li Ning. , the identity of a Premier League team is enough for us to fight for more interests."

Tong Yi also meant the same thing.

Then, Tong Yi said: "We must also pay attention to the advertisement on the chest of the jersey. The sponsorship fee of the Premier League team is different from the sponsorship fee of the Championship team."

Louisa nodded slightly and said, "I understand!"

This meeting is almost over here, Tong Yi and the others discussed the details in detail, and then the meeting ended.

When leaving, Tong Yi thought about it carefully, if this season ends and their Crystal Palace really upgrade to the Premier League.It is obviously impossible for them to get jersey brand sponsorships on a par with Manchester United, Liverpool and Chelsea, and naturally it is impossible to get tens of millions of sponsorships.But if they have the identity of a Premier League team, coupled with the huge Chinese market behind Tong Yi, it should be very easy for Crystal Palace to get £400 million in jersey brand sponsorship fees in the new season, or even £600 million. A year in sterling isn't out of the question either.

If you add 200 million pounds to the jersey chest advertisement and a little cuff advertisement, it is impossible to say that Crystal Palace will be able to earn about 1000 million euros in jersey sponsorship in the new season.

Tong Yi is really hot-eyed.

It seems that this season I have to lead the Crystal Palace team to promotion.

Tong Yi couldn't help but looked up into the distance, and shouted loudly in his heart: "The Premier League, our Crystal Palace is here!"

Then, Tong Yi directly led the Crystal Palace players out of the Croydon area and went directly to Bristol.Bristol is in the southwest of the UK, not very far from London, only 170 kilometers, and it only takes an hour or two to drive there.

However, in order to ensure that he could win the game, Tong Yi took the Crystal Palace players to Bristol one day in advance to welcome the game.

For this, Tong Yi was criticized by Baker.

Baker bluntly said that Tong Yi didn't care about logistics and didn't know his suffering.Bristol is so close to London, and the Crystal Palace players were in a hurry to come back on the same day. Why did they have to go a day earlier?Isn't this a waste of a day's board and lodging expenses?These are all things that they are in charge of the logistics to be busy with.

However, Tong Yi said that there is no way, he wants to ensure that the Crystal Palace players are in a good state during the game.If we start again on the day of the game, it will be exhausting. Isn't this going to affect the game status of the Crystal Palace players?In order to ensure victory, Tong Yi naturally had to make complete preparations.

Hearing what Tong Yi said, Baker had nothing to say.

When Tong Yi first came to the away game, the reporter Webster appeared in front of Tong Yi and interviewed Tong Yi.Facing Webster, Tong Yi said bluntly: "In this game, we only have one goal, and that is to get all three points!"



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