Rebirth 1984: Starting with the development of Hanka

New Technology Development Company of the Institute of Computing Technology, Chinese Academy of Sciences, referred to as the Institute of Computing Technology (the predecessor of Lenovo).

As soon as Hanka was invented, Yanagawa immediately invited Ni Guangnan to join the Institute of Computing and said that the Institute of Computing would be responsible for the production and sales of Hanka.

Because this Chinese card also has a word association function, we directly named it "associative Chinese card".

Of course, it's also possible that it's just a case of overheating.

One is Imagine and the other is Lenovo.

For those who don’t know the truth, they may think that they are the same product.

"Zhao Ye placed an advertisement in the Computer World newspaper, which made Imagine-Hanka a hit!"

"We can also imitate him!"

Yanagawa spoke in a confident and confident voice, not thinking that it was a shame to imitate Zhao Ye.

Everyone in the conference room couldn't help but nodded in agreement after hearing the words.

As the saying goes, "The aroma of wine is also afraid of the depth of the alley."

In this era, information communication technology is still very backward and the form is single. The main communication methods mainly rely on newspapers, wireless radio, and a small amount of television.

Therefore, they really don’t know how to promote their products without advertising in newspapers.

Since everyone agreed to advertise in the "Computer World" newspaper, Yanagawa made the decision to spend 60,000 yuan for advertising.

At around two o'clock in the afternoon, Yanagawa and a colleague came to the "Computer World" newspaper office.

Editor-in-Chief Zhou Zian learned that people from the Institute of Computing Technology of the Chinese Academy of Sciences were here, so he personally entertained them. After asking them what their purpose was, his expression was slightly startled.

Zhao Ye, the inventor of Imagine-Hanka, was originally from the Institute of Computing Technology, Chinese Academy of Sciences...

Now the Institute of Computing Technology of the Chinese Academy of Sciences has also developed a Hanka.

Zhao Ye VS Institute of Computing Technology, Chinese Academy of Sciences? ? ?

What grudges and grudges are there between the two?

This can’t help but make people imagine…

Zhou Zian's gossip mentality is not too serious, but he can imagine what other media will write when the Institute of Computing Technology of the Chinese Academy of Sciences confronts Zhao Ye.

Of course, although Zhou Zian had a good relationship with Zhao Ye, he still accepted the computer company's advertisement out of professionalism.

"Have you thought about the advertising slogan?" Zhou Zian asked.

"Think about it."

Yanagawa nodded.

Wujiang Group's classic advertising slogan "Humanity has lost its imagination, what will happen in the future?" Naturally, the Computing Institute cannot use it, which makes Yanagawa quite regretful.

How nice it would be if "imagination" was replaced by "association"!

What will happen to the future if human beings lose their association?

It seems to sound better when read, what a shame!

Yanagawa sighed slightly.

Zhou Zian continued to ask: "So what is the slogan?"

Yanagawa said slowly: "Technology creates freedom, Lenovo Hanka, Lenovo Infinitus!!!"

The main purpose of this advertising slogan is to highlight that Lenovo Hanka’s phrase association function has no limits, and it can associate all the phrases you can imagine.

After hearing this slogan, Zhou Zian nodded secretly and thought it was pretty good, but it was not as deep as the slogan from Wujiang Group.

"Mr. Liu, do you also want to use a whole page for advertising?" Zhou Zian asked.

"Yes!!!" Yanagawa nodded in response. He had always compared Computing Institute to Zhao Ye's Wujiang Group. Imagine-Hanka's advertisement was a full page. If Lenovo Hanka was not a full page, first of all, the momentum would be weak. .

……

A few days later, an advertisement for Lenovo Hanka was published in the "Computer World" newspaper.

Once the news spread, it caused a sensation in Zhongguancun.

You know, the most famous company in Zhongguancun is Wujiang Group, which sells Hanka.

Now that the Institute of Computing Technology of the Chinese Academy of Sciences has also launched Hanka, can Imagine-Hanka of Wujiang Group maintain its market position?

"It is said that Imagine-Hanka was developed by Zhao Ye alone, while Lenovo Hanka was jointly developed by several researchers from the Institute of Computing Technology, Chinese Academy of Sciences. I think the power of the collective must be stronger than one person!"

"That's true!!! What's more, it was developed by the Chinese Academy of Sciences, so Lenovo Hanka must be technically ahead of Imagine-Hanka!"

"Have you not noticed that Lenovo Hanka is a business opportunity? I guess Lenovo Hanka will be very popular!"

"Yeah, I think so too!"

"..."

Many people in Zhongguancun decided to contact the Computing Institute and purchase Lenovo Hanka.

At this moment, Yanagawa, Ni Guangnan and others were all standing in front of the company phone, nervous and excited.

Everyone looked at the phone, full of expectations.

Jingle bell, jingle bell…

As the phone rang for the first time, it just kept going.

As of 7 o'clock in the evening, the Computing Institute Company had received orders with sales of nearly 50 yuan, achieving a "good start". Among them, there were orders from private individuals, government units or scientific research institutions, and more. Distributors across the country can pick up goods for as little as a few Hanka, or as much as more than ten Yuan.

The background status of the Chinese Academy of Sciences has indeed brought great benefits to the Institute of Computing Technology.

In fact, many people are most worried about advertisements in newspapers being fake.

But with the endorsement of the Chinese Academy of Sciences, how can it be false?

Therefore, the success of Lenovo Hanka was already within Zhao Ye's expectation.

The success of Imagine-Hanka is due to its first-mover advantage and being the first advanced and mature Hanka in the Mainland. Therefore, it can arouse everyone's curiosity, shock and strong desire to buy.

……

"Boss, the Hanka developed by the Institute of Computing Technology of the Chinese Academy of Sciences has been released!!!"

At this moment, many people in Wujiang Group are anxious.

Isn’t this trying to steal the market from Imagine-Hanka?

If Lenovo Hanka is allowed to grow bigger, how can it be achieved?

Many people suggested that Zhao Ye find ways to suppress Lenovo Hanka.

"Boss, how about we lower the price and start a price war with Lenovo Hanka! I don't believe Lenovo Hanka can still be sold!" Song Yashan said excitedly.

"Boss, we will continue to advertise in newspapers. We can't let users only know about Lenovo Hanka!" Fu Xiaoyue followed closely.

"..."

Everyone gave Zhao Ye a lot of suggestions.

Zhao Ye's expression remained calm, making people wonder what he was thinking.

At this time, everyone only saw him smiling, and Yun Danfeng said softly: "Okay, don't worry, everyone, the soldiers will cover up the water and the earth. Lenovo Hanka cannot threaten us!"

"Boss..." Fu Xiaoyue still wants to say something. Her job number is 002, and she is the second employee in the company. She has personally experienced China Borderless's step-by-step growth from a small and weak company to the present. Everyone has worked hard and hard. Sweat, success is hard-won.

Many people in Zhongguancun have begun to badmouth Imagine-Hanka, and Fu Xiaoyue can't help but feel worried.

Zhao Ye waved his hand to Xiaoyue and interrupted her, "I have already prepared to have people from the Hanka department come to the conference room for a meeting at 5 o'clock in the afternoon."

"Okay, boss!" Fu Xiaoyue nodded helplessly.

……

Zhao Ye returned to the office, opened the safe, and picked up the Hanka information that he independently developed and designed and added the WPS function.

It was almost five o'clock in the afternoon, and the Hanka development team had already arrived in the conference room early.

Before Zhao Ye arrived, everyone was discussing Lenovo Hanka.

"The technology of Lenovo Hanka is simply better than our company's Imagine-Hanka, but it just has the identity of the Chinese Academy of Sciences on the back."

"To be honest, Lenovo Hanka does have merits, and the phrase association function is good. For customers, it is enough to be able to type Chinese characters and have the phrase association function. The problem now is that Lenovo Hanka is better than Imagine- Hanka is 500 yuan cheaper.”

"The functions of Hanka are almost the same, and there is no generational difference in technology. Many institutions or individuals can develop them. Therefore, it is not difficult to speculate that more and more Hanka brands will appear on the market, and the competition in the Hanka market will be It will become more and more intense..."

"Yes, then how can our Wujiang Group consolidate Hanka's market advantage?"

A developer just sighed, and then the door was pushed open, and Zhao Ye walked in, followed by a secretary who held a stack of information that had just been printed.

Everyone stood up immediately, looked at Zhao Ye, and greeted in unison: "Hello, boss!"

"Yes." Zhao Ye nodded and said with a smile, "Everyone, please sit down."

Immediately, he walked straight to the front seat and sat down.

Before anyone could speak, Zhao Ye turned to his secretary and said, "Distribute the information first!"

The secretary responded and quickly distributed the information.

Zhao Ye looked confident and said slowly: "Don't be afraid of Lenovo Hanka. The information you have is a brief introduction to the Imagine-Hanka 2.0 version. As for the specific development and design information, I have already completed it, but I just didn't take it. Just come out."

After everyone heard this, they immediately browsed the information in their hands quickly.

Then, everyone was shocked.

"Why didn't I think of adding WPS-Office office software to Hanka? The boss is really a genius!!!"

"Haha, as long as customers buy our Imagine-Hanka2.0, they don't need to spend extra money to buy wordStar software! Moreover, WPS-Office is a Chinese office software, which is simple to operate and easy to learn. WordStar is an English software and is difficult to learn. , and you also need to understand English. If I were a customer, I would definitely be willing to use WPS-Office."

The more everyone thought about it, the more excited they became, and the more they thought about it, the more they admired Zhao Ye!

This unimaginable Imagine will create another classic Hanka product! ! !

At this moment, no one is afraid of Lenovo Hanka anymore.

Wujiang is the strongest! ! !

From the next day, Wujiang Group began to focus on manufacturing Imagine-Hanka2.0. It has complete technical reserves and only needs to engineer it, scale it up, and achieve mass production.

There is not much time left for Lenovo Hanka...

PS: Please vote more