Rebirth 1984: Starting with the development of Hanka

10 days later, Motorola Digital BB Machine announced the global sale of the digital BB machine Bravo. This device can store 5 messages of 24 characters in length and has the same function as the Imagine-digital BB machine.

Right now, the Imagine-Digital BB is the best-selling pager in the world.

It is actually not easy for Motorola Bravo to surpass it. After all, Imagine-digital BB player has a huge first-mover advantage.

On the same day, Wujiang Group gave Motorola Bravo a head-on blow, reducing the domestic price by 500 yuan and the foreign price by $100.

The production cost and selling price of Motorola Bravo are originally higher than those of Imagine-digital BB machine.

For example, the domestic price of Motorola Bravo is 2650 yuan, but the retail price of the Imagine-digital BB machine suddenly dropped to 2000 yuan. The difference between the two is RMB 650. Ordinary consumers will undoubtedly choose to buy the Imagine-digital BB machine.

Not only that, Wujiang Group also leverages its influence in the paging station market. In the Chinese market, users who purchase Imagine-digital BB machines will receive three months of free paging services.

Motorola's BB machines entered China relatively late, and most of the domestic paging stations were basically established after the release of Imagine-digital BB machines. Many paging station companies, including Wujiang Group, have participated in investments. This way, the paging stations are more profitable. Secondly, they are fighting against competitors.

Motorola Bravo entered China and hit a brick wall immediately!

As the general agent of Motorola BB in China, Computing Institute Company has received 5 units of Motorola Bravo one week ahead of schedule.

In the past few days, dealers from all over the country have rushed to represent Motorola Bravo, waving their money, which will give the Computing Institute another glory.

Some people even drove trucks over directly.

The entrance to the Computing Institute was almost blocked by cars, and it was noisy and noisy, just like a vegetable market.

Yanagawa stood at the window on the second floor, watching this heated scene, he couldn't help but feel high-spirited and full of pride.

On the day that Motorola Bravo was officially released, the computer company also completed the nationwide distribution of Motorola Bravo. (Mainly first and second tier cities)

"Big surprise! Big surprise!! Imagine-digital BB machine is on promotion. The retail price has been reduced from 2500 yuan to 2000 yuan, and it also comes with three months of free paging service!!!"

"Big surprise! Big surprise!! Imagine-digital BB machine is on promotion. The retail price has been reduced from 2500 yuan to 2000 yuan, and it also comes with three months of free paging service!!!"

In shopping malls everywhere, Imagine-Digital BB Machine is played on the radio in a loop to promote promotions. There are banners hanging outside the store with similar content to what is playing on the radio.

There are also a large number of local promoters distributing flyers on the streets.

At the same time, Wujiang Group also hired a car to parade through the streets, with the news of the price reduction of Imagine-digital BB machine printed on the car body, and announced it with a loudspeaker.

"Oh my god, there is a big promotion for the Imagine-BB machine. The price is reduced by 500 yuan all of a sudden. This benefit is really great! At the beginning of the year, my eldest cousin bought an Imagine-BB machine and it was making noise every day. While the Imagine-BB machine is on sale, the price is reduced by 3 yuan. -The BB machine is currently on sale. I want to buy one too, and it also comes with months of paging service. It’s such a good deal!” On the street, a man heard the sound of a loudspeaker and suddenly said with excitement on his face, Then I thought that I could be like my older cousin in the future, hanging the BB camera on my waist and deliberately letting people see it, so that they would be envious and jealous!

It is worth mentioning that the paging fee is only twenty-five yuan a month, which is not much, but not much.

Three months is equivalent to one month's salary of an ordinary worker.

Therefore, many people have been determined to buy the Imagine-BB machine by this great discount.

During lunch, many employees in factories, enterprises, institutions, government agencies, etc. were talking about the Imagine-BB machine promotion.

"Imagine-BB is having a big promotion, did you know?"

"I know, when I came to work, a passerby gave me a flyer and introduced it at the same time. I was shocked at the time and couldn't help but sigh that the promotion activities of the Imagine-BB machine are really strong!"

"Are you ready to buy it?"

"Buy!!! 'After passing this village, this store will disappear'. If the Imagine-BB machine returns to its original price after the promotion ends, then I will have missed the opportunity!"

"What you said makes sense, then I'll buy one too!"

The BB machine is a fashion and a symbol of status. With a BB machine, you not only gain face, but also others can contact you at any time, and it is also very practical.

In an era when mobile phones were not popular, BB machines played an irreplaceable role.

In fact, Motorola 1987 only entered the Chinese market in 3200.

Now is the era of BB machines!

……

Yanagawa probably never expected that Motorola Bravo would be cold on the day it was shipped globally.

In many stores in China, Motorola Bravo is seriously unsalable.

On the contrary, long queues formed in stores selling Imagine-digital BB machines.

"Mr. Liu, the retail price of the Imagine-digital BB machine is 2000 RMB, and it also comes with 3 months of paging fees, but the retail price of Motorola Bravo is 2650 RMB, and the paging fee has to be calculated separately. How does this make Motorola Bravo Compete with the Imagine-BB machine. Even those consumers who like American brands will choose the Imagine-BB machine because of the huge price difference!" reminded salesperson Yang Yuanqing.

Hearing this, Yanagawa's old face became very gloomy and ugly.

Wujiang Group clearly did not want Motorola Bravo to gain a foothold in the Chinese market and started a price war on the day of its release.

"Mr. Liu, I suggest that Motorola authorize and support us in the price war with Wujiang Group, otherwise Motorola Bravo will not be able to open the Chinese market at all!" Yang Yuanqing suggested.

The Motorola Bravo is so expensive, how can it compete with the Imagine-BB phone.

Chinese people are not that rich. With a price difference of 725 yuan, some people can only make so much money in a year.

Yanagawa patted Yang Yuanqing on the shoulder. He was very satisfied with this new employee who had only joined the company for a few months. Not only did he have excellent business abilities, he also obeyed his words and was worthy of his support.

"Well, your suggestion is very good. I will communicate with Motorola!"

……

Motorola is in dire straits now. The Imagine-BB machine is attacking Motorola Bravo in the global market, resulting in very unsatisfactory sales of Motorola Bravo.

Therefore, Motorola had to urgently adjust the price of Motorola Bravo to keep up with the Imagine-BB machine.

Fortunately, Motorola had anticipated the occurrence of this situation and prepared several plans. Motorola Bravo also announced a price reduction, with product launches and price reduction promotions.

Starting from the next day, the price of Motorola Bravo was reduced by RMB 600 in the Chinese market. After the price reduction, more people naturally started to buy it. The price of the Imagine-BB machine has already been reduced once. If the price continues to be reduced the next day, this will make the users on the first day dissatisfied. I only bought it for a day, and the price was reduced again, and then all kinds of troubles followed.

Although the price of the Imagine-BB machine has not continued to drop, it is giving away a BB machine case.

Zhao Ye used the idea of ​​mobile phone cases from his previous life to the present.

The shell of the BB machine has various colors and many patterns, or it is printed with the Yangtze River, the Great Wall, Huangshan Mountain, Yellow River, or the twelve zodiac signs, or the elves in "Pokemon"...

Although it is very simple to produce BB machine casings, Wujiang Group was able to catch Motorola by surprise. By the time the other party launches similar BB machine housing products, Imagine-BB machines have already grabbed a large number of users.